Corporate Social Responsibility

Entrepreneurship

About this course

The subject deals with corporate social responsibility (CSR). The CSR concept builds on the principle 3P: people-planet-profit. The course focuses on an explanation of the theoretical background of this concept, the interpretation of documents regulating corporate social, economic and environmental activities, and non-financial reporting standards. It includes a link between the CSR concept with corporate processes, especially business strategy, HRM, marketing, and PR. Illustrations of various CSR strategies and practices cover case studies of projects designed abroad, and in Czech conditions.

Expected learning outcomes

Goals:

1.  To get knowledge about the concept of CSR and its strategy and practices, international standards of non-financial reporting and implementation of CSR into corporate processes.
   

2.  To develop skills by writing a seminar work, its presentation, organizing and managing a workshop.